Year
2024
Category
Brand products
Product Duration
2-5 days
The brand was provided with AI generated lifestyle style content created to match real user generated visuals.
With refined typography, a soft color palette, and carefully styled visuals, the creative direction centers on under eye patches, highlighting texture, application, and product detail. The imagery is designed to feel calm, modern, and premium, creating a cohesive visual identity across the website.
The development process used AI platforms to produce high quality imagery at scale, allowing for consistent visuals across the website. This approach made it possible to explore multiple styles, refine compositions, and maintain a cohesive look while reducing production constraints.
Each project explores a distinct visual approach, using AI generated imagery to maintain consistency, detail, and clarity throughout the portfolio.
