Year
2025
Client
Karima
Category
Website developpement
Product Duration
2 weeks
Research focused on understanding the market before any creative decisions were made. This included reviewing competitor positioning, analyzing the Facebook Ad Library, studying Google Trends, and extracting customer insights from Amazon reviews to identify demand, messaging patterns, and visual expectations within the luxury fashion space.
Design was approached as a tool for shaping perception and reinforcing brand identity. Every visual choice, from typography to layout, was considered to communicate refinement, confidence, and consistency across the brand.
The website was built on Shopify, with careful attention to responsiveness and performance across both mobile and desktop. Layouts were designed to feel smooth, considered, and reflective of a luxury fashion brand.
The website embraces a clean, minimal layout that places emphasis on visual storytelling, allowing the brand’s fashion pieces to be presented with clarity and intention. Inspired by timeless design, the experience blends functionality with refined aesthetics to reflect taste, craftsmanship, and modern luxury.
